{"product_id":"built-to-last-successful-habits-of-visionary-companies-b021392","title":"Built To Last : Successful Habits Of Visionary Companies","description":"\u003cp\u003eBuilt To Last Is The Result Of A Six-Year Research Project At The Stanford Graduate School Of Business, Where Authors Jim Collins And Jerry Porras Studied 18 Exceptional Companies—Including 3M, Disney, Hewlett-Packard, And Procter \u0026amp; Gamble—And Compared Them To Their Top Competitors To Uncover What Made Them Truly Visionary.\u003cbr\u003e\nThis Book Is Not About Charismatic Leaders Or Breakthrough Products. Instead, It Focuses On The Core Principles And Habits That Allow Companies To Thrive For Decades. Collins And Porras Reveal How These Organizations:\u003cbr\u003e\nPreserve Their Core Values While Stimulating Progress\u003cbr\u003e\nBuild Cult-Like Cultures That Reinforce Purpose\u003cbr\u003e\nSet Ambitious Goals (Bhags—Big Hairy Audacious Goals)\u003cbr\u003e\nCreate Strong Foundations That Outlast Market Trends And Leadership Changes\u003cbr\u003e\nPacked With Hundreds Of Real-World Examples And Organized Into A Practical Framework, Built To Last Is A Master Blueprint For Entrepreneurs, Executives, And Anyone Who Wants To Build A Company That Stands The Test Of Time.\u003c\/p\u003e","brand":"BORDERS","offers":[{"title":"Default Title","offer_id":45490543722553,"sku":"B021392","price":60.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/7248\/8505\/files\/9780060516406_1.jpg?v=1766215393","url":"https:\/\/www.bordersstore.com\/products\/built-to-last-successful-habits-of-visionary-companies-b021392","provider":"BORDERS","version":"1.0","type":"link"}