{"product_id":"hbrs-10-must-reads-on-strategic-marketing-b020719","title":"Hbr'S 10 Must Reads On Strategic Marketing","description":"\u003cp\u003eIf You Read Nothing Else On Marketing That Delivers Competitive Advantage, Read These 10 Articles. We'Ve Combed Through Hundreds Of Articles In The Harvard Business Review Archive And Selected The Most Important Ones To Help You Reinvent Your Marketing By Putting It--And Your Customers--At The Center Of Your Business.\n\nLeading Experts Such As Ted Levitt And Clayton Christensen Provide The Insights And Advice You Need To:\n\nFigure Out What Business You'Re Really In\nCreate Products That Perform The Jobs People Need To Get Done\nGet A Bird'S-Eye View Of Your Brand'S Strengths And Weaknesses\nTap A Market That'S Larger Than China And India Combined\nDeliver Superior Value To Your B2B Customers\nEnd The War Between Sales And Marketing\u003c\/p\u003e","brand":"BORDERS","offers":[{"title":"Default Title","offer_id":45490734530617,"sku":"B020719","price":84.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/7248\/8505\/files\/9781422189887_Hbr_s10MustReadsonStrategicMarketing_1.jpg?v=1764831013","url":"https:\/\/www.bordersstore.com\/products\/hbrs-10-must-reads-on-strategic-marketing-b020719","provider":"BORDERS","version":"1.0","type":"link"}