{"product_id":"shoemaker-the-untold-story-of-the-british-family-firm-that-became-a-global-brand-b209255","title":"Shoemaker : The Untold Story Of The British Family Firm That Became A Global Brand","description":"\u003cp\u003eShoemaker Is The Remarkable True Story Of How Joe Foster, Born Into A Family Of Shoemakers In Bolton, England, Transformed A Modest Local Business Into Reebok, One Of The World’S Most Iconic Sports Brands. From Humble Beginnings And Family Feuds To Global Success, Foster Recounts The Challenges, Risks, And Visionary Decisions That Shaped His Journey.\u003cbr\u003eThe Book Explores:\u003cbr\u003eThe Legacy Of The Foster Family, Who Had Been Hand-Making Running Shoes Since The Late 19Th Century\u003cbr\u003eThe Founding Of Reebok In 1958 By Joe And His Brother Jeff, After Breaking Away From Their Father’S Outdated Business\u003cbr\u003eThe Early Struggles, Including Living In A Rundown Factory And Working With Fragile Equipment\u003cbr\u003eThe Breakthrough Moment When Reebok Capitalized On The Aerobics Craze Of The 1980S, Catapulting The Brand Into Global Fame\u003cbr\u003eCelebrity Endorsements, Hollywood Appearances, And The Rise Of Reebok As A Cultural Phenomenon\u003cbr\u003eThe Personal Sacrifices And Entrepreneurial Grit Required To Build A World-Class Brand\u003cbr\u003eLike Shoe Dog By Nike’S Phil Knight, Shoemaker Is A Powerful Tale Of Resilience, Innovation, And The Spirit Of Entrepreneurship. It’S A Must-Read For Anyone Interested In Business, Branding, Or The Human Story Behind A Household Name.\u003c\/p\u003e","brand":"BORDERS","offers":[{"title":"Default Title","offer_id":45490542805049,"sku":"B209255","price":64.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/7248\/8505\/files\/9781471194023Shoemaker3.jpg?v=1766217427","url":"https:\/\/www.bordersstore.com\/products\/shoemaker-the-untold-story-of-the-british-family-firm-that-became-a-global-brand-b209255","provider":"BORDERS","version":"1.0","type":"link"}