{"product_id":"the-invisible-promise-a-field-guide-to-marketing-in-an-upside-down-world-b356239","title":"The Invisible Promise: A Field Guide To Marketing In An Upside‑Down World","description":"\u003cul\u003e\n\u003cli\u003eThis Book Explores How Modern Marketing Has Shifted Due To Digital Saturation And Declining Consumer Trust. Beckwith Explains Why Traditional Marketing Models No Longer Work In A World Overwhelmed By Unregulated Online Advertising And Misleading Digital Promotions.\u003c\/li\u003e\n\u003cli\u003eDrawing On 40+ Years Of Global Marketing Experience, He Provides A Practical Framework For Creating Messages That Build Integrity, Stand Out From Overwhelming Advertising Noise, And Produce Effective, Measurable Growth.\u003c\/li\u003e\n\u003cli\u003eThe Book Focuses Heavily On Service‑Based Marketing, Explaining The Psychological And Strategic Differences Between Promoting Intangible Services And Physical Products. Beckwith Offers Research-Based Insights, Case Studies, And Communication Strategies Designed To Help Businesses Of All Sizes Navigate Today’S Complex Marketing Landscape While Maintaining Authenticity, Credibility, And Long-Term Customer Trust.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BORDERS","offers":[{"title":"Default Title","offer_id":51092457324601,"sku":"B356239","price":69.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0682\/7248\/8505\/files\/6281072138776_1.jpg?v=1793947923","url":"https:\/\/www.bordersstore.com\/products\/the-invisible-promise-a-field-guide-to-marketing-in-an-upside-down-world-b356239","provider":"BORDERS","version":"1.0","type":"link"}