Books Business & Management

A Quick Start Guide To Mobile Marketing: Create A Dynamic Campaign And Improve Your Competitive Advantage

By Neil Richardson

ISBN: 9780749460983

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Written By Dr. Neil Richardson, This Guide Is Part Of The New Tools For Business Series And Is Tailored For Entrepreneurs, Marketers, And Small Business Owners Eager To Tap Into The Fast-Evolving World Of Mobile Marketing. With Mobile Devices Becoming Central To Consumer Behavior, This Book Offers A Clear Roadmap To Creating Effective Mobile Campaigns That Drive Engagement And Competitive Advantage.
Inside, You’Ll Find:
An Overview Of Mobile Marketing Fundamentals And Its Integration With Digital Channels
Real-World Examples Of Successful Mobile Strategies
Insights Into Mobile Commerce (M-Commerce), Social Media, And Customer Engagement
Practical Tools For Planning, Executing, And Measuring Mobile Campaigns
Guidance On Using Mobile Platforms For Research, Communication, And Brand Building
Whether You'Re New To Mobile Marketing Or Looking To Refine Your Approach, This Book Provides Actionable Advice In A Concise, Easy-To-Follow Format.

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  • Publisher Kogan Page
  • Series New Tools
  • Vendor BORDERS
  • Edition First Edition
  • Release Date 3 Oct 2010
  • Pages 170 Pages
  • Format Paperback
  • Country of Origin United Kingdom
  • Age 18+
  • Width 1.3 cm
  • Height 19.8 cm
  • Language English
  • Weight 230 g
  • Barcode 9780749460983