Good Strategy/Bad Strategy : The Difference And Why It Matters
ISBN: 9781781256176
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In Good Strategy/Bad Strategy, Richard Rumelt Delivers A Bold And Refreshing Take On What Strategy Really Means—And Why Most Organizations Get It Wrong. Rather Than Vague Visions Or Motivational Slogans, Rumelt Argues That Good Strategy Is About Clear, Focused Action Rooted In A Deep Understanding Of The Challenges At Hand.
He Exposes The Pitfalls Of “Bad Strategy,” Which Often Masquerades As Ambition, Leadership, Or Planning, But Lacks Substance. Through Compelling Case Studies—From Apple To The Iraq War—Rumelt Shows How Good Strategy Identifies The Critical Issues, Leverages Hidden Strengths, And Creates Coherent Responses That Drive Results.
This Book Is A Wake-Up Call For Leaders, Entrepreneurs, And Thinkers Who Want To Cut Through The Noise And Craft Strategies That Actually Work. It’S Not Just A Business Book—It’S A Guide To Thinking Clearly In Any Complex Situation.
“Strategy Should Be A Coherent Response To A Challenge, Not A Laundry List Of Goals.”