Hbr'S 10 Must Reads On Sales

{"id":8070862602297,"title":"Hbr'S 10 Must Reads On Sales","handle":"hbrs-10-must-reads-on-sales-b085536","description":"\u003cp\u003eSales Isn'T About Pushing Products Or Being Efficient; It'S About Building The Right Systems To Manage And Empower Your Salespeople.\n\nIf You Read Nothing Else On Sales, Read These 10 Articles. We'Ve Combed Through Hundreds Of Harvard Business Review; Articles And Selected The Most Important Ones To Help You Understand How To Create The Conditions For Sales Success.\n\nThis Book Will Inspire You To:\n\nUnderstand Your Customer'S Buying Center\nIntegrate Your Sales And Marketing Operations\nAssess Your Business Cycle And Its Impact On Your Sales Force\nTransition Away From Solution Sales\nLeverage The Power Of Micromarkets\nIntroduce Tiebreaker Selling And Consensus Selling\nMotivate Your Sales Force Properly\nThis Collection Of Articles Includes: \"Major Sales: Who Really Does The Buying,\" By Thomas V. Bonoma; \"Ending The War Between Sales And Marketing,\" By Philip Kotler, Neil Rackham, And Suj Krishnaswamy; \"Match Your Sales Force Structure To Your Business Life Cycle,\" By Andris A. Zoltners, Prabhakant Sinha, And Sally E. Lorimer; \"The End Of Solution Sales,\" By Brent Adamson, Matthew Dixon, And Nicholas Toman; \"Selling Into Micromarkets,\" By Manish Goyal, Maryanne Q. Hancock, And Homayoun Hatami; \"Dismantling The Sales Machine,\" By Brent Adamson, Matthew Dixon, And Nicholas Toman; \"Tiebreaker Selling,\" By James C. Anderson, James A. Narus, And Marc Wouters; \"Making The Consensus Sale,\" By Karl Schmidt, Brent Adamson, And Anna Bird; \"The Right Way To Use Compensation,\" By Mark Roberge; \"How To Really Motivate Salespeople,\" By Doug J. Chung; And \"Getting Beyond 'Show Me The Money,'\" An Interview With Andris Zoltners By Daniel Mcginn.\u003c\/p\u003e","published_at":"2025-12-08T09:27:55+04:00","created_at":"2025-10-29T17:21:50+04:00","vendor":"BORDERS","type":"Books","tags":["18+","Books","Business \u0026 Management","Enterpreneur"],"price":7800,"price_min":7800,"price_max":7800,"available":true,"price_varies":false,"compare_at_price":11200,"compare_at_price_min":11200,"compare_at_price_max":11200,"compare_at_price_varies":false,"variants":[{"id":45490735284281,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"B085536","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hbr'S 10 Must Reads On Sales","public_title":null,"options":["Default Title"],"price":7800,"weight":200,"compare_at_price":11200,"inventory_management":"shopify","barcode":"9781633693272","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_1_b4c4af6e-d674-4899-9ece-d781b7e44eef.jpg?v=1766054063","\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_3_88e101ba-fa55-4e43-917f-04a0c41c4f1a.jpg?v=1770818644","\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_2_fc03bf5f-ca62-4f9e-b222-8b14cc0153f0.jpg?v=1770818644"],"featured_image":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_1_b4c4af6e-d674-4899-9ece-d781b7e44eef.jpg?v=1766054063","options":["Title"],"media":[{"alt":null,"id":29423097774137,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_1_b4c4af6e-d674-4899-9ece-d781b7e44eef.jpg?v=1766054063"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_1_b4c4af6e-d674-4899-9ece-d781b7e44eef.jpg?v=1766054063","width":2000},{"alt":null,"id":29813643804729,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_3_88e101ba-fa55-4e43-917f-04a0c41c4f1a.jpg?v=1770818644"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_3_88e101ba-fa55-4e43-917f-04a0c41c4f1a.jpg?v=1770818644","width":2000},{"alt":null,"id":29813643771961,"position":3,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_2_fc03bf5f-ca62-4f9e-b222-8b14cc0153f0.jpg?v=1770818644"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.bordersstore.com\/cdn\/shop\/files\/9781633693272_HBR_s10MustReadsonSales_2_fc03bf5f-ca62-4f9e-b222-8b14cc0153f0.jpg?v=1770818644","width":2000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eSales Isn'T About Pushing Products Or Being Efficient; It'S About Building The Right Systems To Manage And Empower Your Salespeople.\n\nIf You Read Nothing Else On Sales, Read These 10 Articles. We'Ve Combed Through Hundreds Of Harvard Business Review; Articles And Selected The Most Important Ones To Help You Understand How To Create The Conditions For Sales Success.\n\nThis Book Will Inspire You To:\n\nUnderstand Your Customer'S Buying Center\nIntegrate Your Sales And Marketing Operations\nAssess Your Business Cycle And Its Impact On Your Sales Force\nTransition Away From Solution Sales\nLeverage The Power Of Micromarkets\nIntroduce Tiebreaker Selling And Consensus Selling\nMotivate Your Sales Force Properly\nThis Collection Of Articles Includes: \"Major Sales: Who Really Does The Buying,\" By Thomas V. Bonoma; \"Ending The War Between Sales And Marketing,\" By Philip Kotler, Neil Rackham, And Suj Krishnaswamy; \"Match Your Sales Force Structure To Your Business Life Cycle,\" By Andris A. Zoltners, Prabhakant Sinha, And Sally E. Lorimer; \"The End Of Solution Sales,\" By Brent Adamson, Matthew Dixon, And Nicholas Toman; \"Selling Into Micromarkets,\" By Manish Goyal, Maryanne Q. Hancock, And Homayoun Hatami; \"Dismantling The Sales Machine,\" By Brent Adamson, Matthew Dixon, And Nicholas Toman; \"Tiebreaker Selling,\" By James C. Anderson, James A. Narus, And Marc Wouters; \"Making The Consensus Sale,\" By Karl Schmidt, Brent Adamson, And Anna Bird; \"The Right Way To Use Compensation,\" By Mark Roberge; \"How To Really Motivate Salespeople,\" By Doug J. Chung; And \"Getting Beyond 'Show Me The Money,'\" An Interview With Andris Zoltners By Daniel Mcginn.\u003c\/p\u003e"}