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Hbr'S 10 Must Reads On Strategic Marketing

By Harvard Business Review

ISBN: 9781422189887

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If You Read Nothing Else On Marketing That Delivers Competitive Advantage, Read These 10 Articles. We'Ve Combed Through Hundreds Of Articles In The Harvard Business Review Archive And Selected The Most Important Ones To Help You Reinvent Your Marketing By Putting It--And Your Customers--At The Center Of Your Business. Leading Experts Such As Ted Levitt And Clayton Christensen Provide The Insights And Advice You Need To: Figure Out What Business You'Re Really In Create Products That Perform The Jobs People Need To Get Done Get A Bird'S-Eye View Of Your Brand'S Strengths And Weaknesses Tap A Market That'S Larger Than China And India Combined Deliver Superior Value To Your B2B Customers End The War Between Sales And Marketing

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  • Publisher Harvard Business Review Press
  • Series Hbr'S 10 Must Reads
  • Vendor BORDERS
  • Edition First Edition
  • Release Date 2 Apr 2013
  • Pages 224 Pages
  • Format Paperback
  • Country of Origin United State Of America
  • Age 18+
  • Width 2.3 cm
  • Height 20.57 cm
  • Language English
  • Weight 250 g
  • Barcode 9781422189887