La Fabrique Du Consommateur
ISBN: 9781961628038
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Code: BRDSADD10
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In The Consumer Maker, Anthony Galizzo Delves Into The Culture Of Consumption That Defines Our Modern Lives. This Consumer-Driven Mentality, Which Has Become As Natural As The Water We Swim In, Is The Result Of A Long Historical Process Of Commodification That Has Subtly Shaped Our Behaviors, Values, And Society. The Book Aims To Clear The Fog Surrounding This Topic By Exploring The Major Stages Of Our Shift Toward Consumption And Addressing Key Questions: What Impact Has Commodification Had On Our Behaviors? How Was The Power Of The Market Established? What Social Changes Have Humans Made Through The Massive Exchange Of Goods?
Throughout The Book, Readers Will Journey Through 19Th And 20Th-Century Europe And North America, Examining The History Of Market Approaches, Such As Branding That Gives Goods Symbolic Value, Display Techniques Used By Major Retailers, And The Symbolic Engineering Employed By Public Relations And Advertising. Slowly, Galizzo Shows How People Have Transformed Into Consumers And How Traders Swiftly Took Control Of The Market.