Start With Why: How Great Leaders Inspire Everyone To Take Action
ISBN: 9780241958223
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In Start With Why, Simon Sinek Explores What Makes Some Individuals And Organizations More Innovative, Influential, And Profitable Than Others—And Why They Are Able To Sustain Success Over Time. The Answer Lies In The Power Of "Why"—The Purpose, Cause, Or Belief That Inspires People To Do What They Do. Drawing On Real-Life Stories Of Leaders Like Martin Luther King Jr., Steve Jobs, And The Wright Brothers, Sinek Introduces The Concept Of The Golden Circle: - Why: The Core Belief Of The Business Or Person - How: The Process Taken To Realize The Why - What: The Result Of The Why Sinek Argues That Most People And Organizations Operate Backwards—Starting With What They Do And How They Do It—But The Most Inspiring Leaders Start With Why. This Book Is A Call To Action For Anyone Who Wants To Inspire Others Or Find Deeper Meaning In Their Work And Life.