Books Business & Management

The Lean Startup : How Today'S Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses

By Ries Eric

ISBN: 9781524762407

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The Lean Startup By Eric Ries Is A Game-Changing Guide For Entrepreneurs, Innovators, And Business Leaders Seeking To Build Successful Ventures In An Age Of Rapid Change And Uncertainty. Ries Introduces The Lean Startup Methodology, A Scientific Approach To Creating And Managing Startups That Emphasizes Validated Learning, Rapid Experimentation, And Agile Product Development.
Rather Than Relying On Elaborate Business Plans Or Guesswork, Ries Advocates For Testing Ideas Early And Often, Measuring Real Customer Feedback, And Pivoting When Necessary. This Approach Helps Startups Avoid Wasting Time And Resources, Enabling Them To Adapt Quickly And Build Products That Truly Meet Market Needs.
Drawing On Examples From Companies Like Google, Dropbox, And Intuit, Ries Shows How Organizations Of All Sizes—From Garage Startups To Fortune 500 Firms—Can Apply Lean Principles To Foster Innovation And Long-Term Growth. The Book Is Both Practical And Visionary, Offering Tools And Insights That Have Reshaped How Modern Businesses Operate.
“A Startup Is A Human Institution Designed To Create A New Product Or Service Under Conditions Of Extreme Uncertainty.” — Eric Ries

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  • Publisher Random House Us
  • Series Aqua Marine
  • Vendor BORDERS
  • Release Date 17 Oct 2017
  • Pages 320 Pages
  • Format Paperback
  • Country of Origin United State Of America
  • Age 18+
  • Width 2.1 cm
  • Height 13.9 cm
  • Language English
  • Weight 268 g
  • Barcode 9781524762407