The Science Of Selling : Proven Strategies To Make Your Pitch, Influence Decisions, And Close The Deal
ISBN: 9780143129332
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David Hoffeld'S The Science Of Selling Presents A Groundbreaking, Research-Backed Approach To Sales That Aligns With How The Human Brain Makes Buying Decisions. Drawing From Neuroscience, Social Psychology, And Behavioral Economics, Hoffeld Outlines A Step-By-Step Framework For Sales Professionals To Increase Effectiveness And Close More Deals. The Book Covers Techniques Such As Engaging Buyer Emotions, Asking Brain-Aligned Questions, Securing Incremental Commitments, Neutralizing Objections, And Guiding Buyers Through Decision-Making Processes. It'S A Must-Read For Anyone Seeking Scientifically Validated Methods To Improve Persuasion And Influence In Business